08:00:46 am on July 19, 2012 |
Marketing Tips for New Authors
Guest Post by Terry Persun
The pros and cons of marketing often revolve around money and time. Even large publishers require that beginning authors do much their own marketing, but small publishers depend on it, and for indie authors it’s a requirement. This post will cover some things you can do to help your publisher (even if it’s you) market your title.
Niche publishers, if you’re working with one, whether they produce non-fiction or fiction, know where their readers are and can help you market using a number of direct methods, including their own in-house mail lists. If you are not with a publisher, then marketing to a niche may include targeting Internet sites, attending fairs and events, producing a reading or lecture series, or displaying at specialty shops. It doesn’t matter whether you write about football or occult romance, niche publishers have spent years developing their market and have a direct knowledge associated with the whereabouts of their readers.
Money and time being the issues, as an author you might consider setting aside a budget that can be used to find your readers. If you’re working with a small publisher, they are most likely able to tell you the costs for certain types of standard marketing that they do. Adding to their dollars is a good way to keep their attention on your project.
Time is an equally important item on the agenda. As an author, you want as much of your publisher’s time as you can get. If they are going to street fairs or local events and you are within easy traveling distance, help them set up, suggest that you sign books or do a reading or a lecture. Help them prepare media kits to send to interested reviewers. Create your own postcards or bookmarks that can be put inside other titles they have to sell. All a bookmark needs is a cover shot, a short blurb explaining what the book is about, and where to buy the book.
There is at least one group of people that neither large publishers nor small publishers are likely to have on their list of buyers — your personal contact list. If you don’t have one, create a list of friends, neighbors, relatives, and work mates. This list alone can add to the sales of your book. And, if your book is similar to other titles the small press has published, they’ll be able to direct market their next title to your list in the future. They’ll also add your book to the lists that other authors may have passed along. Growing an email or address list is often one of the easiest and most effective methods used to create a growing audience for a small publisher.
I suggest that you to take the time to plan your marketing before you even pitch your book. Some publishers have actually started to ask for a marketing plan before they’ll consider a new author. Your book will always be the number one reason they select your work as their next project, but a well thought out marketing plan will let them know that you’ve thought more deeply about the needs for your book and that you’ll be a willing and able partner along the way.
Good Luck on your Writing Journey!
Terry Persun writes across many genres, including historical fiction, mainstream, literary, and science fiction/fantasy. He owns and operates a PR agency in the Pacific Northwest, and teaches business and creative writing at conferences across the U.S. His latest novel, “Cathedral of Dreams” is a ForeWord magazine Book of the Year finalist in the science fiction category. His novel “Sweet Song” just won a Silver IPPY Award, too.
You can read more about marketing your book as well as the ins and outs of working with a small press publisher with Guidebook for Working with Small Independent Publishers
So glad to have Terry join us on GlitterWord and hope his words of wisdom have sparked new plans for giving your baby (manuscript) a chance in the big big world of books. Don’t forget to stop by on Thursdays for more Guest Posts and Author Interviews!Advertisements