GLITTERWORD

  • 08:00:00 am on June 28, 2012 | 40
    Tags: , , , , ,

    The Technical Side of Self-Publishing

    Guest Post

    By: Gaston (Dany Zuwen)

    Ours is a great time for the self-publishing industry. The technology’s finally here, and the indie community is starting to shed the stigma (self-published writing is crappy) associated with it.

    So, how does one go about self-publishing?

    No need to be an experienced techie. The process isn’t actually all that hard.

    You have two main choices when it comes to publishing your work yourself.

    Print on demand (POD) and compiling your book into a digital one (ebook).

    Print on demand

    For POD, there are three main players. Amazon’s Create Space, Lightning source, and Lulu.

    Cover design

    You also have to decide what to do about the cover. Here’s the thing. It’s very easy to put together an image, throw a title over that, and call it a cover. Don’t do that. Your work deserves better. If you’re not comfortable using a graphics editor, and the notions of color theory, character tracking or kerning don’t mean anything to you, I’d recommend hiring someone to do the cover for you. This applies whether you want to go digital or stick to print. And you don’t even have to ruin yourself.

    Book cover designer

    Video tutorials on book cover design

    Ebook formatting

    If you decide to e-publish, I recommend taking the time to learn the formatting. There are quite a few programs, plugins, and other automated tools which promise to transform your basic text-processed book into an ebook, but I advise against that route unless you absolutely have no other option.

    See, ebook formatting is very different from text-processing, which is what you’re doing when you “arrange” the appearance of your text inside a program such as MS Word or Adobe In Design. Those software are great for a print book, because the text is set in place. It’s meant for print and won’t ever change once on the page.

    Not so with the an ebook.

    Different e-readers have different screen sizes. One reader might like a big font-size and another prefer a tiny one. Another reader likes Times New Roman and the next is fond of Georgia. I prefer to read in landscape mode while you may only read in portrait. All those things affect how the text is displayed. The technical concept is that the text must be flowable. That means that the number of word or sentences displayed on any given screen will vary from reader to reader. Your writing mustn’t break when flowed, otherwise that’ll distract your reader and may even put them off your story entirely.

    So, why not use the automated processes?

    Because, your basic e-book is nothing but HTML code. Why is it so hard to translate form processed text to HTML? The reason is that text-processors rely on their own markup language to help display your text the way you want it. That markup language is great for print because it doesn’t transfer to paper. But it transfers to the auto-generated HTML code. And this messes up your formatting in various ways depending on which e-reader you’re using and how they process the code to display your precious words. It might work perfectly on a kindle and be a total mess on a Nook.

    Short story is, either take the time to learn how to format an ebook (which isn’t that hard), or hire someone to do it for you (not that expensive). But you want to have a well-formatted text, because no matter how good the story, if the reading experience is bad, that’s what the reader will remember.

    Famous Guido Henkel’s guide

    Cyber Witch Press Smashwords Formatting

    A word about file formats.

    As I said, there are many e-readers available for the reader to choose from. The main ones are Amazon’s Kindle, Barnes and Noble’s Nook, Apple’s I’s (Ipad, Ipod, and Iphone) the Sony reader, and the Kobo e-reader. Amazon has its own format, previously .mobi and from now onward the KF8 format, and all the others use the .epub format or a variant.

    What do these different file formats mean for you?

    The key difference is in how precisely you can format your content and what kind of content is allowed in your files. The EPUB is the most accomplished. You can basically put everything you can include in a web page in an epub. The .mobi format is great for text-only and works light in images. And while the KF8 opens more possibilities than its predecessors, it’s still relatively new, a little tacky, and isn’t yet supported by all kindle devices. As of this writing, only the kindle fire fully supports the KF8 format, and while Amazon promises to update their devices to support all proprieties of the KF8, it’s still not the case.

    Marketing

    One of the many perks of traditional publishing is the amount of marketing done for your book. Although nowadays authors are expected to participate in promotion efforts, even from the big publishing companies, all the attention the marketing department gives to your book is a definite plus. When you publish your own book, that job becomes entirely yours.

    When marketing your book, I recommend taking advantage of our connected world. Everyone is on the Internet today. Chances are that your audience is already waiting on one of the online platforms.

    For marketing online, you should build a website/blog, if you don’t already have one, and signup for a Facebook and Twitter accounts (yeah, I know, everybody’s on Facebook). But there are other social networks which might help you. And besides social networks, you have Internet forums where you can reach many readers. But whatever you do, do not spam. Spam is bad. Spam is your enemy.

    Relevant social media:

    http://www.facebook.com

    http://www.twitter.com

    http://www.goodreads.com

    http://www.typepad.com

    http://www.livejournal.com

    You can also consider paid advertising. Something like Google’s Adwords is interesting, but only if you know what you’re doing, and in my opinion only when you want to reach more people, meaning your book is already selling and you’re using some of that profit to generate new leads.

    How to use AdWords efficiently

    More on Internet Marketing

    Check out all the rest of the interview/guest posts scheduled HERE

    Advertisements
     

Comments

  • Michelle Proulx 1:27 pm on June 29, 2012 | # | Reply

    What a great collection of information and links!

  • Dany G. Zuwen 6:20 pm on July 14, 2012 | # | Reply

    Thank you, Michelle. I hope the information will be helpful to many. 🙂 And of course, Thanks to Stevie for hosting me… 🙂

  • acheter des fans facebook 6:16 pm on July 16, 2013 | # | Reply

    I’ve read several excellent stuff here. Definitely value bookmarking for revisiting. I surprise how much effort you set to create any such fantastic informative web site.

  • Faye 12:42 pm on July 26, 2013 | # | Reply

    Heya i am for the primary time here. I came across this board and
    I to find It truly helpful & it helped me
    out a lot. I’m hoping to present one thing again and aid others such as you aided me.

  • referencement conseil 8:53 am on July 28, 2013 | # | Reply

    I am sure this post has touched all the internet users, its really really pleasant piece of writing
    on building up new website.

  • bing search engine optimization 11:11 pm on July 2, 2014 | # | Reply

    “Like you, other people chose Bing web search over Google’s nearly 2 to 1 in blind comparison tests” the flashy campaign window said.

    In addition, Glims includes a bunch of other nifty enhancements as
    we’ve described above, plus other less useful ones such as full screen mode and
    the ability to automatically maximize Safari.
    Simply go to Safari -> Preferences, and then select the Glims tab.

  • See results from 21 day fix 6:10 pm on July 9, 2014 | # | Reply

    It’s an awesome paragraph designed for all the online viewers;
    they will obtain advantage from it I am sure.

  • lose weight fast 6:35 pm on July 9, 2014 | # | Reply

    Hey I know this is off topic but I was wondering if
    you knew of any widgets I could add to my blog that automatically tweet
    my newest twitter updates. I’ve been looking for a plug-in like this for quite
    some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new
    updates.

  • Matthew Johnson 8:23 am on July 13, 2014 | # | Reply

    Excellent critique, I enjoyed the information technology jobs
    part

  • Elijah West 9:04 am on July 16, 2014 | # | Reply

    I seldom discuss these items, but I assumed this on deserved a thumb up

  • Claire Mcdonald 12:44 pm on July 16, 2014 | # | Reply

    I very rarely discuss these articles, but I thought this on deserved a well done

  • Olivia Reynolds 4:38 am on July 17, 2014 | # | Reply

    Extremely fascinating object

  • visit our website 8:16 am on July 17, 2014 | # | Reply

    I’ve been surfing online greater than 3 hours lately,
    but I by no means found any attention-grabbing
    article like yours. It is beautiful price sufficient
    for me. Personally, if all website owners and bloggers made excellent content material as you probably did, the net will probably be much more useful than
    ever before.

  • Gavin Rodriguez 5:13 pm on July 17, 2014 | # | Reply

    Hi, important recommendation and an fascinating article post, it’s going to be fascinating if this
    is still the situation in a few years time

  • Leah Alexander 6:15 am on July 19, 2014 | # | Reply

    I very rarely comment on these items, but
    I thought this on deserved a big thankyou

  • Owen Hughes 8:41 am on July 19, 2014 | # | Reply

    Brilliant critique, I loved the technology future
    predictions part

  • Luke Campbell 2:41 am on July 21, 2014 | # | Reply

    I searched for the article title and found this, didn’t think i’d find my answer

  • Wyatt Stewart 6:44 am on July 21, 2014 | # | Reply

    Awfully fascinating piece

  • Mia Barnes 9:04 pm on July 21, 2014 | # | Reply

    Hi, important suggestion and an interesting article post, it’ll
    be interesting if this is still the state of affairs in a few months time

  • Chloe Watson 9:49 pm on July 21, 2014 | # | Reply

    I seldom comment on these items, but I assumed this on deserved a
    big thankyou

  • Gavin Harris 7:12 am on July 22, 2014 | # | Reply

    Very fascinating article

  • Mason Hamilton 4:25 am on July 23, 2014 | # | Reply

    I hardly ever discuss these items, but I assumed this on deserved a thumb up

  • William Mitchell 8:35 am on July 23, 2014 | # | Reply

    Impressive Piece

  • Hannah Wilson 2:39 am on July 24, 2014 | # | Reply

    Very exciting object

  • Matthew Reed 10:21 pm on July 24, 2014 | # | Reply

    Brilliant piece of writing, I enjoyed the electronics
    workbench height bit

  • Olivia Perry 6:06 am on July 25, 2014 | # | Reply

    Terrific Article

  • Aria Robinson 8:07 am on July 25, 2014 | # | Reply

    I searched for this title and found this, great read

  • Aubrey Ross 10:02 am on July 25, 2014 | # | Reply

    Extremely interesting piece

  • dui lawyer directory amarillo 11:54 am on July 25, 2014 | # | Reply

    What’s up to all, how is everything, I think every one is getting more from this
    web site, and your views are nice in favor of new users.

  • Corporate gifts suppliers singapore 1:43 pm on July 28, 2014 | # | Reply

    I take pleasure in, result in I found just what I was having a look for.
    You’ve ended my 4 day lengthy hunt! God Bless you man. Have a great day.

    Bye

  • Ātrais kredīts internetā 5:26 pm on July 31, 2014 | # | Reply

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
    You definitely know what youre talking about, why waste your intelligence on just
    posting videos to your site when you could be giving
    us something enlightening to read?

  • dui lawyers oxnard 7:33 pm on August 1, 2014 | # | Reply

    Driving underneath the influence has been in the crosshairs of
    state legislators for the past very few many years.
    Hence, the seriousness by which this crime is being
    addressed entails more than just a citation or
    suspension of license. By subsequent the ways under, you can grow your likelihood of discovering a
    competent attorney.

  • affordable insurance plans boulder 1:27 am on August 7, 2014 | # | Reply

    Do you have to raise your deductible just to afford it.
    Six years ago I had a very unexpected situation occur.
    And it is one of the great benefits of buying final expense insurance leads.

  • Archer 10:14 am on August 9, 2014 | # | Reply

    Obtain business liability insurance if you venture into this business.
    Chain auto body shops are more of an assembly-line
    atmosphere where more than one technician may work on one job and, therefore, they often hire technicians with only one experience level in paint, body, or frame repairs.
    Sell a truck with them, Trucker to Trucker also have a wide range of
    Commercial Trucks for Sale.

  • wpskibroker.com 1:52 am on August 19, 2014 | # | Reply

    Desktop computer wallpaper makes your computer a lot more interesting.
    You will find few hints of how to choose the right desktop wallpaper
    to suit your needs.

  • cartel coins generator 6:56 pm on September 2, 2014 | # | Reply

    Hi there, after reading this awesome post i am also happy to share my
    know-how here with colleagues.

  • how to make iron man costume Armor Suit 6:46 pm on October 1, 2014 | # | Reply

    Your choices of materials can be found anywhere and if not, you can always purchase what you need from a general store for rather cheap.
    If that is the case, what can you do to make your pirate costume
    look unique. Pieces created at this time were marked”Kramer,” “Kramer N. Well then, a few animal makeup costume ideas might strike your fancy.

  • gabinete porta extintor 10:44 am on December 7, 2014 | # | Reply

    It’s actually a cool and useul piece of information. I’m satisfied that you shared this useful info with us.
    Please keep us up to date like this. Thanks for sharing.

  • extintores de incendios 11:06 am on December 7, 2014 | # | Reply

    I like what yyou guys are uup too. This sort of clever work
    and exposure! Keep up the superfb works guys I’ve included youu guyus to blogroll.

  • health care plans 10:02 am on May 29, 2015 | # | Reply

    This is a good tip especially to those new to the blogosphere.
    Short but very accurate information… Many thanks for sharing
    this one. A must read post!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: